MMSN Clients & CEO Joe Wells In the late 1980's, people from all walks of life became committed to becoming healthier, and this coupled with a steady growth in the "fitness facility" side of the industry. It was clear that a new age had dawned in personal nutrition and fitness. Focusing on clients' needs allows MMSN to respond with personalized solutions, understanding that all clients are different, and that a "one size fits all" vitamin vending solution is truly decades in the past. Watch this video, and for more about Joe and what motivated him to found MMSN 20 years ago, see below.

Meet CEO Joe Wells

Joe Wells is the founder, chairman and chief executive officer of Max Muscle Sports Nutrition (MMSN). He has an extensive background in the fitness industry, including service as an officer of a number of leading companies. Involved with nutrition and training for over 20 years, Wells, during his tenure with General Nutrition Centers (GNC), observed that sports nutrition was a vital component. This led to the inspiration for MMSN, an organization providing the information and products to the customer with nutrition and fitness improvement goals.

Joe Wells began his interest in fitness and nutrition as a blue chip high school athlete, an all-state football linebacker and a basketball forward. Wells learned everything he could about diet and exercise. He put in hundreds of hours at the gym and made sure that he ate properly. It all paid off when he reported to college and quickly became a dominating athlete. He continued training, and made the exclusive short list of college athletes who competed in three different sports: football, basketball, and track.

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