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The National Marketing Fund

  • Max Muscle Sports Nutrition (MMSN) provides many time tested and proven methods to help its franchise owners market their respective businesses in their local areas. The company also manages a national marketing fund (NMF) which is funded by the franchisees via their monthly contributions of their retail sales.

  • As stated in MMSN’s franchise disclosure document (FDD), this fund is managed by the company’s home office, kept in an account separate from the company’s general operating budget, and is invested on the franchisees’ behalf, with advice from the Franchisee Advisory Board (FAB), made up of franchisees elected by their peers.

  • This fund typically finances 1) the development of local marketing and sales tools, such as print advertisements, TV/radio ads, etc., and 2) joint financing of local promotional programs, and 3) other projects deemed appropriate by the FAB and the executive team.

  • As MMSN grows, so does the NMF, which will enable the company to effectively and universally “spread the word” about the franchisees offerings within their respective communities.
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