Our Strength can be yours

We will work with you as you grow your business.

We are there to offer support, which includes certification of you or your managers, business development, pre- and post-opening support, and ongoing training and dialog with your franchise peers.

Our Team

Mike Brower is the VP of Max Muscle Sports Nutrition Franchise Operations. He has over 30 years retail experience within the Nutritional Supplement and Vitamin industry. Before joining Max Muscle, he worked for GNC in a number of leadership roles and helped them develop their franchise model. As Senior Director of Franchise Operations, he was instrumental in growing their franchise locations from 0 to over 1,200 domestic locations. Now, Mike continues to lead Max Muscle into its own era of unprecedented growth. He and his team of franchise support staff work daily with franchisees to help grow their business to new levels.

J. Patrick Sanders is the CFO and President of the Max Muscle Retail Store System. After college, he worked with a Certified Public Accounting firm and later went on to form a new company that specialized in converting mainframe-based accounting systems to PC-based systems. As the firm's principal, Mr. Sanders was the driving force for moving the company into being an authorized reseller of most major brands of high-end accounting software. His vast experience is a valuable asset to the Max Muscle Sports Nutrition management team.

Marc Kiekenapp is Founder and President of Kiekenapp & Associates, LLC, a national Franchise Consulting Company. Prior to founding Kiekenapp & Associates, Marc was co-founder and a principal of System Builders, LLC, a national franchise consulting company that helps franchisors increase their brand equity through the sale of new units. With more than 30 years of franchise experience, he is a frequent guest speaker on franchise development topics for the International Franchise Association, Franchise Update Magazine, Franchise Business Network meetings, and franchisor national conventions.

Dr. Phillip W. Harvey, Ph.D., R.D., F.A.C.N., C.N.S, is the Chief Scientific Officer of Max Muscle Sports Nutrition and oversees product research and development. He is a leading expert in nutritional biochemistry and has been involved in the nutritional industry for over 26 years. A highly sought-after speaker, Dr. Harvey has presented at over 90 medical and scientific conferences, both nationally and internationally, and provides expertise to the media.

Sean Greene is the President of Max Muscle Sports Nutrition. Sean's passion for fitness resulted in his winning numerous amateur bodybuilding titles. Together, Joe Wells and Sean have an impressive list of achievements, including receiving the distinguished Entrepreneur of the Year Award in 1998 from the Academy of Bodybuilding Fitness and Sports, in recognition of their contributions to the fitness industry.

Joe Wells is the Founder, Chairman and Chief Executive Officer of Max Muscle Sports Nutrition. While he was playing football for the L.A. Raiders, he learned how amino acids enhanced muscle recovery. This knowledge prompted him to formulate one of the first low-molecular amino acid supplements for athletes. It quickly became the top-selling sports nutrition amino acid in the country.